Who We Are
FootballTipsandBets.com was founded in 2021 by a team of professional football analysts with over a decade of combined experience in sports betting research, statistical modelling, and value identification across European football markets.
We are not a bookmaker. We do not accept bets. We are an independent tipping service — a small, dedicated team that publishes daily football predictions based on rigorous data analysis, not gut feeling or guesswork.
Our Analysts
James Hargreaves — Lead Analyst
James has followed professional football for over 15 years and spent 6 years working as a data analyst for a UK-based sports research firm before launching this service. He specialises in Premier League and Champions League markets, with a focus on expected goals (xG), set-piece analysis, and line movement interpretation.
Marco Di Luca — European Football Specialist
Marco is a former sports journalist with 10 years of experience covering Serie A, La Liga, and Bundesliga. His deep tactical knowledge and extensive network of contacts across European football give our service an edge when covering continental markets.
Our Track Record
Since launching in August 2021, we have published over 1,400 verified tips with a win rate consistently above 75%. Our 2024/25 season record stands at 78.2% win rate and +312 units profit. Every tip is logged before kick-off and results are updated within 2 hours of the final whistle. Nothing is ever deleted or modified.
You can view the complete record on our Track Record page.
How We Pick Our Tips
- Statistical analysis — form, xG data, head-to-head records, home/away splits
- Tactical review — team selection, formation, injury impact, pressing patterns
- Market analysis — line movement, sharp money indicators, closing line value
- Value check — we only publish when our probability estimate exceeds the implied odds probability by a meaningful margin
Why Trust Us?
- ✅ Fully transparent track record — every tip logged publicly before kick-off
- ✅ No retroactive changes — we never delete or edit a published tip
- ✅ Independent — we are not affiliated with any bookmaker
- ✅ Verified results — win rate calculated from all published tips, wins and losses
- ✅ Real analysts — not an algorithm, not AI-generated tips
Responsible Gambling
We are committed to promoting responsible gambling. Our tips are for informational and entertainment purposes only. Never bet more than you can afford to lose. If gambling is causing problems for you or someone you know, please contact GamCare on 0808 8020 133 or visit BeGambleAware.org. 18+ only.
Contact Us
Email: hello@footballtipsandbets.com
Response time: within 24 hours on business days.